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商品編號： 9-899-041 出版日期： 1998/08/17 作者姓名： Rayport, Jeffrey;Knoop, Carin-Isabel;Reavis, Cate 商品類別： Service management 商品規格： 20p 再版日期： 1998/10/14 地域： United States 產業： Apparel accessories;Arts, entertainment & sports;Retail trade 個案年度： 1994 - 1995
商品敘述：
In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney''s animated creation ""The Lion King"" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded $1.5 billion. This case describes Disney CEO Michael Eisner''s strategy in rebuilding the filmed entertainment division, the making of ""The Lion King,"" and the design and execution of a mini-Lion King retail industry. Along with the movie''s achievements, Disney was experiencing internal chaos.
涵蓋領域：
Advertising strategy;Cause marketing;Expansion;Intellectual capital;Marketing planning;Marketing strategy;Organizational change;Organizational structure;Present value;Product development;Product management;Value creation
相關資料：
Case Teaching Note, (5-899-098), 15p, by Cate Reavis
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